Heineken
Forgotten Beers

Good times matter more than the beer itself. That’s the idea behind Heineken’s “Forgotten Beers” campaign for International Beer Day 2024, which shows half-finished beers left behind because people were too busy having fun. It reflects Freddy Heineken’s famous saying: “I don’t sell beer, I sell gezelligheid” (a famous Dutch phrase meaning ‘the feeling of good times’).