Heineken
Tocayos Inc.

In Spain, neighbourhood bars are much more than businesses. They are meeting points, spaces where generations come together and community is built. Hundreds of small establishments with names like “Pepe,” “Paco,” or “Luis” continue to endure as an essential part of our local culture, in an increasingly challenging environment.

And a competitive one as well. Following the pandemic and its negative impact on the sector, the number of hospitality businesses is recovering, but non-independent venues and those offering more specialised concepts or higher average spending stand out. In addition, traditional bars are more vulnerable to other factors such as rising food and energy costs, as well as changes in working patterns, including the spread of remote work and shorter lunch breaks, among many others.

To highlight the resilience of these bars and actively support them as a key part of our social fabric, Heineken has launched ‘Tocayos,’ which connects independent bars across the country that already share something unique: their name.

Covered by: Marca, El Mundo, El Periodico